Instead you’ll get an awkward shrug and a pat of the hand, before they amble off to watch that channel on Sky Sports that doesn’t have any actual sport on it, just two men talking about it while numbers scroll along the bottom of the screen. They can talk you to death about any sport you like, and will cry when their football team loses, but place them at the bedside of a dying relative and you won’t see the tearful “I love you” you’re looking for. Forget conversation if you find yourself face-to-face with a lad. Being a lad is a safe haven from all the big, serious issues out there – like emotional involvement and critical thinking.
Lager companies need someone to advertise to, and the lad is only happy to oblige.
